Italian English
27 November 2018
Focus on Specialty Coffee by La Marzocco

How to make Specialty Coffee an economically sustainable model in Italy: challenges and solutions.


Some of the most influential players on the international coffee world scene will meet to discuss the challenges of opening of a specialty coffee shop in Italy; identifying ways to make specialty coffee into a long-term, economically sustainable business.

The round table, organized by La Marzocco as part of the The Lab program, will touch on some of the most delicate and current issues related to the commercial development of specialty coffee in Italy.

Can the specialty coffee business model in Italy be sustained as a stand-alone business or must it be an add-on to a more traditional F&B business model?

Covering key areas such as costs & budgeting, quality control, customer service, barista training and how to market your business using social media and more traditional methods. 

Round table panelists:

Pasquale Polito, Owner and Head Baker, Forno Brisa Bologna
Dario Fociani, Owner and Barista, Faro Rome
Francesca Simone, Influencer and Social Media Manager, part of Balich Worldwide shows
Giulia Mulè, Blogger, Freelance Journalist, Sprudge
Michela Becchi, Journalist, Gambero Rosso
 

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